Monday 7 February 2011

Music magazine double-page spread research

Kerrang: This double-page spread has quite a conventional look with a basic colour scheme, a unique title and quotes within the text. The colour scheme is quite simple with a white background and black text which although is very simple, it is effective. The only colour on the spread is the small 'classic interview' boxes and the images, this could be to draw the readers attention to the features. The two images on the double-page spread are not from a photo shoot which is stereotypical of any magazine, instead the images are from a live concert, stereotypically the photos would be taken by the magazine but this different approach allows the reader to preview the band live rather than the typical photo shoot. The designer has also emphasised certain things from the interview by writing them in a font that makes them look like their hand written and larger than the other font, by highlighting specific parts of the interview it interests the reader. The main title is written in a unique font but is still in keeping with the colour scheme. Underneath the title there is a small description, introducing the interview, this description is kept short is kept short so the reader can quickly read it and e persuaded to read the article. Stereotypically, the text is written in broad columns and the main image is placed at the top of one of the pages. At the end of the text a small square is placed to indicate the end of the article. Another conventional feature in terms of the article text, the first letter of the text is larger than the rest of the words, to indicate the start of the interview.

This magazine design features a different layout to the first magazine cover I analysed. Instead of flowing the text over two pages, this double-page spread has a large image over one page and the text on another however, the title of the spread, positioned over the two, links them together. The only problem with putting the heading across the two pages is that when the magazine is folded, it could make the title hard to read. Although the magazine has a different layout to the Kerrang spread, it does have similar features, such as the colour scheme, the page is white with black text which is typical of any magazine as it is very easy to read, similarly, the magazine also has a small square at the end to indicate the end of the article. Unlike the Kerrang spread, this magazine has a border/half a border, running round the article. This makes the page looks more aesthetically pleasing and professional, the colour of the border isn't taken from the image, it is chosen to compliment the other colours on the page. Included on the border is the name of the magazine and the page number. The image is a simple close-up with a direct address of the artist being interviewed. In many magazine interviews quotes are included in the columns, however this spread has included its quote on top of the image in a white font, by putting the quote on top of the artists picture, it is easy to read and reflects the fact the quote is by the artist whilst interesting the reader in the interview. The article also includes a short description of the interview underneath the title, introducing the artist etc.

This double page spread takes a less conventional approach to an article. Instead of doing a typical layout with the text on one side and the images on another, the designer has placed the image of the band across the whole of the spread. The text on the double page spread is written in two columns on either side of the spread. The designer has reversed the conventional colour scheme and has put white writing on a black background although this is unconventional, it is still easy to read and matches the magazine genre better. The article does include a masthead/title but is unconventionally, at the bottom of the page, rather than the top, however this still looks professional and due to the fact it is larger than the other fonts, it is clearly indicating the name of the article. Underneath the title the editor has included a small description of the article, including the name of the featured artist, a location of their interview and the name of the interviewee. As well as a description of the article, descriptions of the images can be found at the top of the image, which gives further detail the artists such as their names, what kind of guitars they are holding etc. Directly below this, at the bottom of the image, the editor has included a quote from the interview which should interest the reader and encourage them to read the article. Although it is hard to spot a colour scheme with the image being full colour over the whole of the double page spread, the most commonly used colours in the article are taken from the image for example, the masthead/title is a shade of yellow which could have been taken from the guitar or the artists clothing, this links the title and the image together and makes the page look professional and neat. Another stereotypical convention of this magazine page is the lettering at the start of the columns, the first letter is larger and in a different font to the other text, indicating the start of the text.

Similarly to the first two analysed covers, this spread has more of a conventional look. The spread uses the typical colour scheme for the text with a white background and black text which is very easy to read and makes the text stand out. Unlike other magazine spreads this magazine has a number of images instead of just one or two, this allows the reader to see more of the artist. The double-page spread also features a unique title coupled with a description of the article, including the location, interviewee and small information about the article content. The article text has a larger first letter than the rest of the text indicationg the start of the interview. The article also contains two quotes from the interview which are written in a larger font and in a font that makes it look hand written, having the quotes standing out is to interest the reader and hopefully persuade them to read the magazine. The images on the spread are linked in with the other colours on the pages, all but one of the images are black and white. Having one of the images in colour directs the readers attention to this feature, in this case its the artists album art which works as a form of advertisement. Similarly to the Kerrang covers, the pictures are at the right of the pages and the title is at the left of the pages, with the text in columns below. This simple layout makes it look neat and professional and is easy to understand etc. The images on the right side of the pages are varied, for example one of the images looks very casual and doesn't look staged, whereas two of them are casual but look staged. The casual take on the images reflect the magazine style.


Double-page spread research summary:

Typical conventions of a music magazine double-page spread include...
  • A larger first letter (drop cap) at the start of the article, indicating the interview beginning
  • A title in a unique font which is sometimes derived from the house style
  • One or more quotes from the interview dotted around the article in a larger font or a different font
  • A description of the article underneath the title/masthead
  • At least one image of the artist or artists being interviewed
  • A smaller description of the image


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